A slightly dated but still completely relevant vlogbrothers rant on corporate branding.
Showed up on the facebook group today after I posted this image. It’s more than a little disturbing.
I’d like to think that I put a little bit more research into the brands of stuff I’m buying, but sometimes it’s just not my top priority. Being a consumer is frustrating and difficult. Companies force their products onto you with advertisements and leave you feeling guilty when you give in to their psychological tricks, or enraged when you fall for a trap you thought you were smart enough to avoid.
If there’s anything I’ve learned from this video, it’s that if you have money, a corporation is going to create a brand to take that money from you. It only takes a little market research to make you feel like your values are being catered to.
This is obviously a big issue and I plan on making more posts about it in the future.